Euphoria is a fictional company that makes fitness apparel that is both practical and fashionable. Our gear is designed for lives spent on trails, fields, streets, and everything in between. We operate out of Denver, Colorado and our goal is to bring people together through running. We field-test every design locally to make sure items move, stretch, and jump just the way we intend them to, all while keeping casual activity in mind. All material should express Euphoria’s belief that running makes you happy. Advertisments should promote the physical and mental health benefits of running. The target audience is not professional athletes, but rather the average person who enjoys jogging regularly. Euphoria aims to promote and encourage individuals to believe in themselves, disconnect from the world, and enjoy running.